Why appreciation often fails at scale
Most organisations want to recognise important moments.
But as teams grow, appreciation becomes inconsistent, manual and easy to forget.
HR teams struggle with:
tracking milestones
personalising messages at scale
administrative overload
inconsistent employee experiences
GiftApp removes this friction — without losing the human touch.
What is GiftApp?
GiftApp is an automated milestone appreciation platform that ensures every important moment is recognised — on time, personally and consistently.
It combines automation with choice, allowing employees to select rewards that truly resonate with them.
What GiftApp enables
Automated birthdays & anniversaries
Onboarding & welcome moments
Scheduled appreciation campaigns
Centralised management dashboard
Personalised messages
Employee choice & autonomy
Budget control & reporting
Seamless HR workflows
Why milestone appreciation matters
When important moments are recognised:
people feel seen
loyalty increases
emotional connection grows
engagement deepens
When moments are missed:
trust erodes
appreciation feels hollow
culture weakens
GiftApp ensures consistency — without making appreciation feel automated.
A reward ecosystem that fits every context
A flexible reward ecosystem — physical, experiential and digital — designed to fit every person, moment and context.
Arteel provides access to a broad and carefully curated reward ecosystem, ensuring that employees, customers and partners can always choose something that truly resonates with them.
The power lies in the relevance of the choice.
Part of a connected appreciation ecosystem
GiftApp works seamlessly with:
CultureApp
Daily recognition
IncentiveApp
Performance-based rewards
LuckyBird
Premium gifting experiences
Together, they create a coherent appreciation journey — from daily behaviour to meaningful milestones.
Secure, compliant and enterprise-ready
GiftApp is built with the same security standards as all Arteel technology.
ISO 27001 certified
GDPR compliant
Secure data handling
Enterprise-grade infrastructure
Trusted by leading organisations
