How do you surprise your employees’ children today? How do you still bring a sparkle to their eyes when they already receive so much? With Arteel, you create a magical experience for both children and their parents. We do this in a personal way without extra cost, while completely relieving the HR department of the workload. As a family business, we know how important the little things are — the ones that truly make a difference.
“We have developed a new concept that completely relieves HR departments when it comes to Sinterklaas gifts — fully customized to the company and designed to truly touch the hearts of the children.” — Nathalie Arteel
Where has the magic of Sinterklaas gone?
Every year, HR managers tell us that their Sinterklaas celebrations are due for a refresh. Here are some of the biggest challenges they face:
- In large companies, it’s no easy task to safely gather many children in a space that is big enough.
- The HR department spends weeks organizing, managing, and later cleaning up after the event.
- Invitations often go wrong, especially in blended families, meaning not every child or parent is correctly invited.
- The surprise effect disappears when the same concept is used year after year.
- Children today have busy schedules with various hobbies, making it difficult for everyone to attend the event.
- Children want to choose their own gift, as they already receive so much and sometimes already have the item at home.
- In an inclusive society, not all children celebrate Sinterklaas, creating a need for a creative alternative.
- Due to the large-scale organization and administrative work, the personal touch of the celebration and its true magic is often lost.
Two expectations fulfilled at once
“It’s the little things where an employer can truly make a big difference.” — Nathalie Arteel
With that idea in mind, Arteel’s creative team collaborated with our delight advisors to develop a solution. The new concept for Sinterklaas gifts fulfills two expectations at once:
- A personalized surprise element.
- Complete relief for HR, saving time and effort.
Read on to see exactly how it works, or contact a recognition expert directly for a free customized quote.
The Surprise Element: Experience at the Center
Make your employees and their children feel that Sinterklaas isn’t just a routine obligation. That’s why we never include a monetary amount on the gift box sent to the child’s home. This keeps the experience magical. We can personalize the box with the child’s name and the company’s branding.
“You don’t measure experience in a monetary amount — and certainly not for children.” — Nathalie Arteel
“Thanks to Arteel’s solutions, we can recognize employees in a way that is personal and warm without spending a large budget. Employees also appreciate this way of recognizing them more than before.” — Guido Van Hamme, HR Director, Ziekenhuis Oost-Limburg
Our own creative team has developed additional solutions that are low-cost but high-impact:
- A gift website in the company’s branding where the child, together with their parents, can make a personalized selection from tailored gifts.
- An online catalog of gifts curated in consultation with the employer according to a pre-determined budget.
- A drawing contest with colored pencils included as a surprise in the gift box.
- A personal (video) message from the manager to connect the experience to the organization and personally engage the employee.
- A concept, catalog, and overall experience aligned with the company’s core values.
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And more.
Complete peace of mind for the HR department
“Organizing Sinterklaas gifts involves a lot of logistics and coordination. Arteel takes that entire workload off HR’s hands.” — Nathalie Arteel
In the past, the HR department at UZ Brussel spent several weeks organizing a Christmas event for over 1,200 children. Thanks to Arteel, that effort has been reduced to just two days. All that’s needed now is to verify the address information and follow up on a few details before and after. Less work, more magic, and happier faces — who wouldn’t sign up for that?
With a robust underlying platform, employers only need to make a few simple choices — and Arteel takes care of the rest. All logistics and customer service are handled in-house from our offices in Rotselaar, ensuring that the experience runs seamlessly for everyone.
“The entire process of logging in and following up went very smoothly — we only received about 10 questions for 1,200 children, all of which were quickly resolved by Arteel’s helpdesk.” — Carine Vanderkelen, HR Department, UZ Brussel
Take a look behind the scenes at our logistics center in Rotselaar, where up to 10,000 gifts are processed every day:
