A Strong Culture Drives Success — But What Do You Do When Results Lag?
This is the question Nathalie Arteel posed to Serge Vranken, CEO of Würth Belux.
In 2014, Serge inherited a company with €54 million in revenue and a €13 million loss.
By 2023, Würth closed the fiscal year with €96 million in revenue — and positive profits.
What’s his secret?
“Investing in people and culture.”
In 2022, Würth partnered with Arteel and launched the gamification platform ‘Stars @ Würth’. This platform consolidates:
- all recognition initiatives
- promotes feedback
- rewards sales performance
- and acknowledges milestones
Through this approach, Serge not only improved the company’s financial results but also fostered positive motivation and an emotional connection with the organization.
In this video, the CEO shares three tips for building a culture that drives performance.
Do you also want to turn negative results into positive outcomes by investing in people and culture?
Watch the full video case:
